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ICA's FFWD Advertising & Marketing Week

© 2017 TorontoArtsandEvents Layout, Photographs and Article   All Rights Reserved.

The Institute of Communication Agencies (“ICA”) held FFWD Advertising & Marketing Week from January 30 – February 3, 2017 in Toronto. It was founded to profile the accomplishments of the Canadian advertising & marketing industry while providing leadership to facilitate ongoing success. According to the ICA, this industry contributes over $20 Billion annually to the Canadian economy.
 
Highlights of FFWD included international keynote speakers, conferences, seminars, awards, panel presentations, Next Generation Day for students and young communication executives, opening and closing lunches, and the Ad Ball 2017.  An expanded speaker series included presentations of the annual Ipsos Brand Influence study, as well as those from Facebook, Google, Yahoo, Twitter, Toronto Star and The Globe and Mail, among others.  Popular events such as the Cannes reel screening, the AOL Industry Breakfast, and Toronto Star cocktail party, the education-themed Morning Masters Series, and Next Generation Day for students returned this year.

“FFWD Advertising and Marketing Week is Canada’s largest and most diverse annual gathering of advertising, marketing and media leaders. It consists of leadership conferences, galas, awards, and keynote and panel presentations. The week showcases the industry’s best in Canada, while offering a forum to highlight new ideas, future trends and industry discussions.” [http://advertisingweek.ca]

TorontoArtsandEvents attended and report upon the following:

I Toronto Star Cocktail Reception:

This invitation only event was held at EFS 647 King Street West Toronto, Ontario, Canada and was a great opportunity to mix and mingle with those in the industry as well as those from Metroland and the Toronto Star.

II Facebook Session:

Erin Elofson, Director, Auto and Financial Services, Facebook Canada discussed the way people consume media, communicate with their financial institutions and what they expect from their financial institutions.  A study funded by Facebook, found that 80% used mobile banking which was a surprise.  Rob Assimakopoulos, SVP, Chief Marketing Officer, CIBC discussed with Erin Elofson the CIBC experiences in the mobile advertising spaces and the problem that sometimes the traditional media is bought first.

III Google Canada Session:

The speaker, Miles Savage presented that 76% of all Canadian have a smart phone and that mobile is here and that users demand three things from when accesses a web site using mobile: Immediate. Relevant. Frictionless.  They want convenience, i.e. information when they need it; helpful and fast i.e. less clicks and faster load times.  As consumers become mobile first, companies must re-think their mobile web experience i.e. the web site should load in under 3 seconds, it should be easy to use, customers should be able to tell if the stock is in and at what store.  The applications must be therefore be streamlined for the application to work on mobile.
Speaker and host was Miles Savage, Agency Business Development, Google Canada
And the PANELLISTS were
Fhad Ananta, Product Manager , Shopify
Jeff Lancaster, CEO, Catalyst
Michael Tsang, Manager, Interactive Marketing, Mazda Canada

III the Amazon Session: the Imminent Ecommerce Boom and What it Means for Marketers

The speaker, Mr. Tamir Bar-Haim, Country Manager, Amazon Media Group argued that the majority of total retail growth in Canada through 2020 will come from ecommerce and that in store sales will be flat. He outlined how the changing retail landscape in Canada impacts consumer preferences and shopping behaviours, and how marketers can win and drive growth via ecommerce.

ABOUT THE ICA

“The Institute of Communication Agencies (ICA) (http://www.icacanada.ca) is the professional business association which represents Canada’s communication and advertising agencies. The ICA’s mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. As such, the ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada’s communication and advertising industry. ICA’s member agencies and subsidiaries account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually. More information about the ICA and its initiatives can be found at http://www.icacanada.ca “[advertisingweek.ca]

FFWD Advertising & Marketing Week was an interesting and important event for the advertising and marketing industry.  Be sure to fast forward to this event next year and check times and locations right here at TorontoArtsandEvents!

© 2017 TorontoArtsandEvents Layout, Photographs and Article   All Rights Reserved.

Category: Business Events
Start Date: 2017-01-30
End Date: 2017-02-03
Venue: Toronto ontario

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