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FFWD Advertising & Marketing Week 2016

© 2016 TorontoArtsandEvents Layout, Photographs and Article   All Rights Reserved.

The Institute of Communication Agencies (“ICA”) held FFWD Advertising & Marketing Week from January 25 - January 29, 2016 in Toronto. It was founded to profile the accomplishments of the Canadian advertising & marketing industry while providing leadership to facilitate ongoing success. According to the ICA, this industry contributes over $20 Billion annually to the Canadian economy. 

Highlights of FFWD included international keynote speakers, conferences, seminars, awards, panel presentations, Next Generation Day for students and young communication executives, opening and closing lunches, and the Ad Ball 2016 – Boogie Down Bourbon.  The keynote speeches included those by Maurice Lévy, Chairman and CEO of Publicis Groupe;  Amir Kassaei, Chief Creative Officer of DDB Worldwide; Scott Goodson, CEO and founder of Strawberryfrog;  Carter Murray, Worldwide CEO FCB.  An expanded speaker series included presentations of the 4th annual Ipsos Brand Influence study, as well as those from Adobe, Google, Yahoo, Twitter, Toronto Star and The Globe and Mail, among others.  Popular events such as the Cannes reel screening, the AOL Industry Breakfast, and Toronto Star opening cocktail party, the education-themed Morning Masters Series, and Next Generation Day for students returned this year.

“FFWD Advertising and Marketing Week is Canada’s largest and most diverse annual gathering of advertising, marketing and media leaders. It consists of leadership conferences, galas, awards, keynote and panel presentations. The week showcases the industry’s best in Canada, while offering a forum to highlight new ideas, future trends and industry discussions.” [http://advertisingweek.ca]

TorontoArtsandEvents attended and report upon the following:

I Toronto Star Cocktail Reception:

This invitation only event was held at Buonanotte and was a great opportunity to mix and mingle with those in the industry as well as those from Metroland and the Toronto Star.


II Ad Ball: Boogie Down Bourbon – “The Can’t Miss Industry Party at FFWD Advertising & Marketing Week!”

As part of FFWD Advertising and Marketing Week, the Ad Women of Toronto hosted the annual Ad Ball on January 28, 2016 at the Bier Markt in Toronto, Ontario, Canada.  The Ad Ball brought together many of Canada’s advertising leaders for a saucy celebration of creativity and communications.  Guests were treated to an evening that included a designer fashion show, delectable eats and treats, fabulous cocktails and drinks.  It was stunning to see industry agency leaders walk the catwalk as part of the fashion show, making this a great event for a worthy cause.

This year’s Ad Ball: Boogie Down Bourbon greeted guests with the sound of street jazz performers and guests were given beads and accessories by the Bourbon Street tour guides. The Photo Booth brought by Eyereturn Marketing put guests in the centre of all the action and towards the back, canned jazz music will fill the air.

For only $99 this year’s Ad Ball was a sold out and fine affair that packed guests into the Bier Markt for a worthy cause - support of Ad Women’s mentorship programs.  Guests enjoyed the fashion show and enjoyed dancing to the live music and DJ!! Check back here for next year’s Ad Ball.

ABOUT THE ICA

“The Institute of Communication Agencies (ICA) (http://www.icacanada.ca) is the professional business association which represents Canada’s communication and advertising agencies. The ICA’s mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. As such, the ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada’s communication and advertising industry. ICA’s member agencies and subsidiaries account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually. More information about the ICA and its initiatives can be found at http://www.icacanada.ca “[advertisingweek.ca]

FFWD Advertising & Marketing Week was an interesting and important event for the advertising and marketing industry.  Be sure to fast forward to this event next year and check times and locations right here at TorontoArtsandEvents!

© 2016 TorontoArtsandEvents Layout, Photographs and Article   All Rights Reserved.

Category: Business Events
Start Date: 2016-01-25
End Date: 2016-01-29
Venue: TIFF Bell Lightbox and various Toronto Ontario Canada

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