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NextMEDIA 2015

© 2015 Article, Photos and Layout TorontoArtsandEvents

NextMEDIA 2015 was held on NOVEMBER 9-10, 2015 at the MaRS Discovery District in Toronto, Ontario, Canada.  According to organizers, “nextMEDIA is Canada’s leading digital media conference and networking event focused on the creation, distribution and monetization of digital media content and technologies.”  The two-day event attracted many of the who’s who of the digital content community, such as interactive producers, creators, distributors and marketers, online publishers and broadcasters, and connected key players in the media industry.  Also part of this event is the Digi Awards–, which is a result of a Canada wide competition of their most successful digital media companies and practitioners.
nextMEDIA was well hosted by executive producer Amber Mac.  Education sessions included:  opening day’s morning keynote by Walter Levitt, Chief Marketing Officer of Comedy Central;  Opening Keynote: Walter Levitt, Chief Marketing Officer, Comedy Central; View From the Top: Brands On Creating Influential Content,  How do marketers effectively use data to pre-target a consumer?;  Meeting Exchanges;  #WETHENORTH: Feeding Toronto’s Brand Culture,  The Influencer’s Guide to Success;  McCain Superfries: An Integrated Marketing Case Study,  Making and Monetizing Micro Video Content in 2016;  How to Turn Your YouTube Channel Into a Business Success,; Closing Keynote: David Hayes, Head of Creative Strategy, Tumblr - From Content Marketing to Content Creation: Where We’re At & Where We’re Going.

TorontoArtsandEvents Reports on the Following Sessions:

I   #WETHENORTH: Feeding Toronto’s Brand Culture:  Moderato Cabral, ‘Cabbie’, Richards, Host, TSN

Speakers:
Jared Stein Vice-President, Partner, Business Growth and Development, Sid Lee
David Freeman, Head of Brand Marketing, MLSE
Nathalie Cook, VP, Brand Partnerships, Bell Media

This was an interesting session on the re-branding of the Toronto Raptors, the very successful, “We The North” which has taken a life of its own.  The session covered its early stages of conception to the moment the video exploded on social media outlets, and to the time the black flag became omnipresent all around Toronto.  We heard from the creators behind this campaign.

II   How to Turn Your YouTube Channel into a Business Success:

Matthew Clarke and David Milchard, actors and producers, and the creative minds behind their hit YouTube show and channel “Convos With My 2-Year-Old,” talked about their starting and growing what appeared to be a silly idea into a successful international YouTube destination.  Their channel has five YouTube seasons, a mini-series, and plenty of extras as well as 70 million views and counting.
NextMEDIA 2015 Summary:

NextMEDIA15 was an interesting conference with important members of the digital content community; however, there is a difficulty in predicting the next hot technology which came out in the how to get funding session.  Great event – check back here for details on next year’s event!

© 2015 Article, Photos and layout TorontoArtsandEvents

 

 

Opening Keynote: Walter Levitt, Chief Marketing Officer, Comedy Central
For 25 years, Comedy Central has been the dominant comedy brand in the US and globally. With a roster of top franchises like The Daily Show, Inside Amy Schumer, South Park, Key & Peele, Broad City and Drunk History (to name but a few) you’d think it would be easy to maintain that dominance. That’s what Walter thought, too, when he moved from Toronto to NYC almost five years ago to head-up Comedy Central’s marketing. Turns out his visions of sipping margaritas all day on Manhattan rooftops was unrealistic: it actually takes solid strategy and smart execution to remain relevant to Millennials. In this entertaining opening session, hear about Comedy Central’s transition to the multiplatform world – the good, the bad, plus one very embarrassing story involving Walter and Trevor Noah’s dimples.

How is Comedy Central making the transition from TV network to multi-platform comedy brand?
What do Millennials expect from their favorite media brands in 2015?
How has Comedy Central’s marketing mix changed?
How are data and insights driving the brand’s strategy?
What role does social media play in the brand’s marketing?
Moderator
Amber Mac
Executive Producer & Host: nextMEDIA;, President: Konnekt Digital Engagement & AmberMac Media, Inc.
Keynote
Walter Levitt
Chief Marketing Officer, Comedy Central
9:30am - 10:15am
Auditorium
View From the Top: Brands On Creating Influential Content
For many marketers data has become the key tool in finding and engaging core audiences. But data alone is not enough to break through the clutter of the socially connected post-millennial. For Chief Marketing Officers and Brand Managers, this mere thought is what keeps them up at night. How can they create meaningful and impactful campaigns that reach target demographics that in turn result in sales? Hear from top Marketing Executives from notable brands who are going the extra mile to ensure their brand story is making the shift from finding customers to getting found.

 
How are brands experimenting with new models of marketing?
How do brands effectively managing the constant flow of consumer conversations?
How are brands adapting their marketing strategies to a connected post-millennial consumer?
What is the biggest challenge brands are facing in a fragmented content industry?
Moderator
Tony Chapman
Founder, Tony Chapman Reactions
Speakers
Susan O’Brien
Vice President, Marketing, Canadian Tire Corporation
Selma Filali
Sr Director, Marketing Communications, Air Canada
Christine Kalvenes
CMO, PepsiCo Foods Canada
10:15am - 10:45am
Auditorium
What Would Don Draper Do?
From the early ages of advertising, the partnership between a creative agency and a brand has been a sacred relationship. However, with the rise of branded content in the digital world, some brands are opting to expand their horizons and look to established content creators rather than their agency for maximum results. This new, somewhat controversial move has been the subject of much scrutiny as some creative agencies are completely against it while others understand and welcome the collaboration. If the iconic Don Draper form Mad Men has taught us anything it’s that risk goes hand in hand with innovation and success. So we ask you… what would Don Draper Do? Hear the perspectives of a creative agency,media agency, brand and content creator as they shed light on the strategies, risks and overall rewards of the three-party collaboration.

What are the benefits of working together?
Do content creators understand branded content better than the creative agencies?
Are most brands curious, but hesitant about this new trend?
How can brands talk about this with their agencies that will ensure maximum success?
Does the traditional model have a place in the future?
Moderator
Sean Buckley
Founder and Executive Producer, Buck Productions
Speakers
Jodi Brown
Director, Content, MediaCom Beyond Advertising
Craig Peters
Founder & Chief Vodka Officer, Maverick Distillery Limited
Kevin Yates
President / Partner, Aardvark Inc.
10:45am - 11:00am
Lower Concourse
Networking Break
Enjoy coffee and tea in the Lower Concourse and take the opportunity to network and refocus.
11:00am - 12:00pm
Cafe
Meeting Exchange
The renowned Face-to-Face meeting exchange provides nextMEDIA delegates with the opportunity to meet prospective partners or peers in the form of leading digital executives, producers, agencies and brands. Specifically designed to be 10 minute exchanges, the program has enabled countless one-on-one meetings and has led to some amazing business deals! In an ecosystem that thrives on connections, great digital content and expertise, connect with people, ideas and events that are of professional interest and maximize efficiencies! Book your exclusive meeting today via CONNECT.
Participants
Barbara Bailie
Director, Interactive, DHX Television Ltd.
Sean Buckley
Founder and Executive Producer, Buck Productions
Fergus Heywood
Executive Producer, Video Content & Platforms, CBC
Jim Kiriakakis
Head of Television & Development, Buck Productions
Richard Lachman
Director, Transmedia Zone; Associate Professor, Ryerson University
Mike McKenna
Associate Director - Original Digital Video, Bell Media
Jean-Guy Niquet
Vice President, Digital, marblemedia
Natalie Paul
Executive In Charge of Interactive, Kids’ CBC
Kaaren Whitney-Vernon
CEO, shift2
CJ Hervey
Executive Producer, Secret Location
Tony Chapman
Founder, Tony Chapman Reactions
Sue Mackay
VP, Digital, Women & Family, Corus Entertainment
Tessa Sproule
CEO, Vubble Inc.
Ashley Riske
Director, Integrated Marketing, Canada, Kin Community
Romen Podzyhun
CEO / Chairman, Channel Zero Inc
Deirdre Molloy
Director, Digital Marketing & Partnerships, MLSE
Zach Feldberg
Executive in Charge of Production, Digital Originals, CBC
Craig Silverman
Editor, BuzzFeed Canada
Justin Bastedo
Brand Strategy Manager , BuzzFeed
11:00am - 11:30am
Auditorium
#WETHENORTH: Feeding Toronto’s Brand Culture
If there was ever a campaign that captured the true heart of a brand and its community it is this powerful and inspiring rebranding of the Toronto Raptors. From its early stages of conception to the moment the video exploded on social media outlets, and to the time the black flag became omnipresent all around Toronto, “We The North” has taken a life of its own. The campaign has also inspired brands like Sportcheck to produce mini-documentaries on basketball subculture in nine Toronto neighbourhoods. Dubbing it #MyNorth the later has been a major success in North America. Hear from the masterminds behind both of these brilliant campaigns, and learn how a brand that was once on the out, is now very much in.

How did this idea come to fruition?
How has the campaign involved the Toronto community and what effect has that had on the brand itself?
How have the Raptors themselves supported this campaign?
Statistically, how successful has this campaign been for the brand?
What is next for the brand and the partnership?
Moderator
Cabral, ‘Cabbie’, Richards
Host, TSN
Speakers
Jared Stein
Vice-President, Partner, Business Growth and Development, Sid Lee
David Freeman
Head of Brand Marketing, MLSE
Nathalie Cook
VP, Brand Partnerships, Bell Media
11:30am - 12:00pm
Auditorium
The Influencer’s Guide to Success
Online personalities have become celebrities in their own right. Through original and engaging content, these ever talented creators have managed to capture audiences of all demographics and have become a direct link for brands to connect with consumers. With each garnering thousands, if not millions, of followers it’s no wonder the entire industry wants a piece of their shares, likes and views. Join creators from Tumblr, Vine and YouTube as they shed light on the challenges and successes of being an Influencer.

Is there a specific formula or strategy that guarantees more audience engagement?
How much say do Influencers have when working with a brand?
What tools do Influencers need form others in order to be successful?
How is each platform different, and how can you find one that works for you?
What is the future of online stardom?
Moderator
Paul Mcgrath
Director, Digital Content, CBC
Speakers
Jasmeet Singh (Jus Reign)
Much Creator, Bell Media
Yolanda Gampp
Creator, How To Cake It, Kin Community
Ray Ligaya
Influencer, Viral Nation
Sam Cannon
Photo & Video Artist, Tumblr
12:00pm - 12:30pm
Auditorium
McCain Superfries: An Integrated Marketing Case Study
What’s the perfect combination of digital marketing and TV advertising for a brand? This was the challenge faced by Corus Entertainment and Kin Community: ensuring McCain’s message resonated with two different audiences and two different demographics on two different platforms. Using broadcast to help amplify content created by social influencers, the campaign was a success. Join this session to find out why.

How was the campaign concept conceived?
What’s one piece of advice brands need to know when looking to partner with a Creator?
What do creators really look for when deciding which brands to partner with?
How do you measure success?
How do you make a perfect match between a brand and social influencer?

Moderator
Lynn Chambers
VP Client Marketing, Corus Entertainment
Speakers
Joanne de Visser
Sr. Manager Brand Communications and Digital Integration, McCain Foods Limited
Katherine E. Fera
Director of Content Creation, UM Studios, Universal McCann
Rick Matthews
Managing Director, Canada, Kin Community
Sarah Lynn Cauchon
Creator, The Domestic Geek, Kin Community
12:30pm - 1:30pm
Lower Concourse
Networking Lunch
Enjoy a catered lunch in the Lower Concourse and take the opportunity to network with peers and potential partners.
1:30pm - 2:10pm
Auditorium
Making and Monetizing Micro Video Content in 2016
If you’re ignoring micro video content platforms such as Vine, it’s time to open your eyes. Twitter’s popular app delivers more than 1.5B looks (i.e. video views) every day. According to a recent Pew Research Center study, more than 28 percent of adults use Instagram (vs 13 percent in 2012). Oh, and let’s not forget about Snapchat, which boasts about 100 million daily active users. In this session, leading content creators and marketers will demystify making and monetizing micro video content. Join Vine strategist @Brittlestar, Instagram 15secTech co-creators Jeff MacArthur & Lara Killian, and one of North America’s leading brands on Snapchat in a presentation and panel that will provide a solid foundation for your micro video content efforts.

What will be the leading micro video content platforms in 2016?
How do you craft an influential micro video content strategy for each specific platform?
What opportunities are there to tell a story in 6 to 60 seconds?
What are some examples of successful sponsored micro content?
How do you build an influential audience on each specific platform?
Moderator
Jeff MacArthur
CEO, Konnekt Digital Engagement
Speakers
Stewart Reynolds
Brittlestar, Brittlestar
Lara Killian
Co-Creator/Co-Host, 15secTech
Christina Litz
VP, Broadcast & Media Assets , CFL
1:30pm - 2:30pm
Cafe
Meeting Exchange
The renowned Face-to-Face meeting exchange provides nextMEDIA delegates with the opportunity to meet prospective partners or peers in the form of leading digital executives, producers, agencies and brands. Specifically designed to be 10 minute exchanges, the program has enabled countless one-on-one meetings and has led to some amazing business deals! In an ecosystem that thrives on connections, great digital content and expertise, connect with people, ideas and events that are of professional interest and maximize efficiencies! Book your exclusive meeting today via CONNECT.
Participants
Barbara Bailie
Director, Interactive, DHX Television Ltd.
Martin Cowgill
Director, Global Partnerships, Yahoo!
Ryan Fuss
SVP, Media Solutions, BLUE ANT MEDIA
Michael Joffe
Brand Activation Lead, Google
Jim Kiriakakis
Head of Television & Development, Buck Productions
Richard Lachman
Director, Transmedia Zone; Associate Professor, Ryerson University
Mike McKenna
Associate Director - Original Digital Video, Bell Media
Jean-Guy Niquet
Vice President, Digital, marblemedia
Kaaren Whitney-Vernon
CEO, shift2
Rick Matthews
Managing Director, Canada, Kin Community
Tony Chapman
Founder, Tony Chapman Reactions
Sue Mackay
VP, Digital, Women & Family, Corus Entertainment
Tessa Sproule
CEO, Vubble Inc.
Ashley Riske
Director, Integrated Marketing, Canada, Kin Community
Romen Podzyhun
CEO / Chairman, Channel Zero Inc
Zach Feldberg
Executive in Charge of Production, Digital Originals, CBC
Craig Silverman
Editor, BuzzFeed Canada
Michael Johnston
President & CEO, REDspace Inc.
2:10pm - 2:40pm
Auditorium
CMF Key Trends Presentation
Twice a year, the Canada Media Fund (CMF) publishes its Key Trends Report analyzing trends that shapes-and will continue to shape-the content production and distribution industry. The report also sheds light on specific new market developments and their impact on the television and digital media sectors. During her presentation, Catalina Briceno, CMF’s Director of Industry and Market Trends, will outline and review the highlights of the most recent report entitled “The Big Blur challenge” and its mid—ear update report.

How are users reacting to a hyper connected world?
What are the impacts of dematerialization on the TV industry?
What are some new online viewing trends in what people are watching online?
As competition intensifies in the content market, how does this shape the playing field?
Who benefits from this new balance of power?

Speaker
Catalina Briceno
Director, Industry and Market Trends, Canada Media Fund
2:40pm - 3:00pm
Auditorium
Show Me The Money!: How to Fund Your Dream Project
Every content creator wants to get their projects made, but sometimes the lack of capital can be the roadblock to ideas of grandeur. As new funding avenues are generated, what opportunities are out there for digital content creators to tap into these envelopes? This is your chance to hear from funding agencies and digital accelerators on how they are introducing new programs to keep the burgeoning digital content industry alive and well!

How are projects evaluated?
Does my project have to be tied to a linear television show?
What new accelerators and funding programs are you offering?
Is my idea too experimental to qualify for funding?
How do I fill the gap?
Moderator
Stuart Coxe
President, Antica Productions
Speakers
Nathalie Clermont
Director of Program Management , Canada Media Fund
Karen Thorne-Stone
President and CEO, Ontario Media Development Corporation (OMDC)
3:00pm - 3:20pm
Lower Concourse
Networking Break
Enjoy coffee and tea in the Atrium and take the opportunity to network and refocus.
3:20pm - 4:00pm
Auditorium
Wattpad on Storytelling: How to Engage 40 Million Readers and Counting
In an age of fleeting attention spans and fading brand loyalty, Wattpad’s Head of Business Candice Faktor and her team get entertainment and CPG brands noticed by one of the hardest to reach and fickle audiences: millennials and generation z. Today’s millennials are hungry for stories that are relevant to them. They don’t want to be sold to, they want to be active participants engaged with the brand. Candice and her team introduced Brand Stories to do just that. In this session, Candice Faktor will bring together a Wattpad brand partner and influencer to engage in a lively discussion about what it takes to engage millennials in today’s TL;DR world.

How do you use content/stories to reach and engage with a millennial audience?
What is Audience-First Entertainment?
How do you entertain vs. sell?
Is okay to let people play with your brand?
How do you find and work with the right influencers?
Moderator
Deborah Hall
CEO, From Web to Mobile Inc. (WEB2MOBILE.ca)
Speakers
Candice Faktor
Head of Business, Wattpad
Eric Vardon
CEO & Founder, Arcane
Joanna Miles
VP, Marketing, Entertainment One Films
Rebecca Sky
Writer, Wattpad Star
4:00pm - 4:30pm
Auditorium
Lights, Camera, Viral: Everyone’s a Broadcaster
In today’s media landscape everyone has the capability to be a creator of great content. We have unprecedented access to resources and infrastructure that make everyone and anyone a broadcaster. We have seen news agencies relying on first hand video to report breaking news; brands aligning themselves with creators who have access to a target demographic; and technology and platforms developed to facilitate all this activity. Nowadays it’s easy to capture content, but how can you ensure that it goes viral? Hear from thought leaders in this space who are making viral and live streaming content a thriving business.

What are the business models in this space?
What is the vetting process for identifying and broadcasting user generated content?
Why do brands want user generated content?
Who is looking after best interests of the content creator?
What new platforms are out there to broadcast your content?
Moderator
Michael Bancroft
Executive Producer, Bloomberg TV Canada, Co-Host, The Feed, SiriusXM
Speakers
Jonathan Skogmo
Founder and CEO, Jukin Media
Tessa Sproule
CEO, Vubble Inc.
Jacqueline Poriadjian
SVP, Global Brand Marketing, UFC
4:30pm - 5:00pm
Auditorium
How to Turn Your YouTube Channel Into a Business Success
Matthew Clarke and David Milchard, the creative minds behind the hit YouTube show and channel “Convos With My 2-Year-Old,” share their knowledge about starting and growing a silly idea into a successful international YouTube destination. After five YouTube seasons, a mini-series, and plenty of extras, their channel has 70 million views and counting. A case study that’s sure to get your creative juices flowing, don’t miss your chance to learn from the very best!

How do you capture the Internet’s attention?
How do you turn a viral hit into a sustainable business?
What works in the digital space?
What doesn’t work in the digital space and how do you overcome these obstacles?
How do I become, find, or build an internet sensation, too?
Speakers
Matthew Clarke
Producer, CocoMilk Productions
David Milchard
Producer/Director/Actor, Rare Little Bird Pictures
5:00pm - 5:30pm
Auditorium
Closing Keynote: David Hayes, Head of Creative Strategy, Tumblr
From Content Marketing to Content Creation: Where We’re At & Where We’re Going

Native advertising and content marketing have been dominant topics of interest among marketers, but amidst all the jargon of ever-changing terms, the industry has been overlooking the one constant that makes an impactful difference to both brands and consumers: the content itself. Content is really the dominant force for captivating an audience with brand storytelling. Tumblr’s Head of Creative Strategy, David Hayes, will present on the importance of content creation, the value of collaboration, and the promise of a renaissance-like revival of commissioned artworks for brands.
Keynote
David Hayes
Head of Creative Strategy , Tumblr
5:30pm - 6:30pm
Lower Concourse
Networking Cocktails
Join us for cocktails and mingle with peers and potential partners!
Tuesday, November 10th, 2015
8:00am - 3:00pm
Foyer
Registration
Grab your badge from the registration booth and get your day started. Haven’t registered? Questions? Come and see us!
8:00am - 9:00am
Lower Concourse
Continental Breakfast
Start the day off right and join us in the Atrium for coffee and breakfast!
9:00am - 9:30am
Auditorium
Opening Keynote: Sharon Mussalli, US Industry Manager, Entertainment, Facebook & Instagram
In this session, Sharon Mussalli, US Industry Manager, Entertainment at Facebook and Instagram will discuss today’s competitive landscape for entertainment marketing, and the opportunities for success that lie within. As consumers rely more heavily on mobile and digital, year after year, while the quality and volume of content increases, content discovery has never been more important. This session will address strategies for finding your core audiences and for perpetuating the success of your content across all platforms to achieve your business objectives.

How do people discover entertainment content?
How should I market my entertainment content, in today’s landscape, to achieve the greatest success?
How can I best use Facebook and Instagram to achieve success in my entertainment marketing efforts?
What are the key trends from the entertainment industry and key insights from Facebook and Instagram that can help me optimize my marketing strategy?
What are best practices in marketing in the entertainment industry?
Keynote
Sharon Mussalli
US Industry Manager, Entertainment, Facebook & Instagram
9:30am - 10:00am
Auditorium
Reconnect With the Joy of Nature: Cossette & General Mills Case Study
It’s becoming increasingly imperative and difficult for brands to build a meaningful connection with consumers. Emma Eriksson, Marketing Director at General Mills, and Jason Chaney, SVP Strategy at Cossette will reveal how Nature Valley leveraged a multi-year, purpose “Reconnect With the Joy of Nature” to engage their audience across the media landscape, including the incredibly powerful and conversational ‘3 Generations’ online video.

If your purpose is to get consumers to Reconnect With the Joy of Nature, how did you actually get people to do this?
Did the program actually sell product?
How did you determine appropriate budget allocation?
Was 3 Generations truly organic or was it primarily paid?

Moderator
Amber J Lawson
CEO, Comedy Gives Back , Executive Producer Content Industry Connect LA & Banff World Media Festival
Speakers
Jason Chaney
SVP, Strategy, Cossette
Emma Eriksson
Marketing Director, General Mills
10:00am - 10:20am
Auditorium
Responding to Industry Distress Calls - Rethinking the Online Video Platform
Video is being consumed at an exploding rate across an ever-expanding number of devices and applications. This trend is quickly outpacing the capabilities of today’s online video platform (OVP) providers. OVPs need to evolve. The industry is looking for a streamlined content management process, simple UX with more sophisticated features and development tools, and solutions that manage the complexities of device integration.

On top of this, content providers also want a say. They want greater visibility into platform performance and the product roadmap, more relevant metrics on viewer usage and behavior, and modular solutions that allow them to select best-in-class components.

Drawing from REDspace’s extensive experience working with the leading OVP platforms, we will talk about the evolution of the market and what has to happen to step up to these growing industry needs.

Are we in the midst of an evolution in video streaming?
How is this impacting ad spend?
How can service providers meet these escalating expectations?
Where will these innovations benefit the industry?
How is REDspace adapting to support our video clients?

Speakers
Bob Huggard
Director, Strategy, REDspace
10:20am - 10:50am
Auditorium
Digital Advertising In Today’s Mobile World
According to a Business Insider report, Mobile Advertising is growing faster than any other digital advertising format. In the past, there has been a large difference between the amount of time people spend on their phones and the amount of ad money that is spent on the medium. However, as marketers are beginning to assign more dollars in order to appeal to a mobile-first audience, expectations are that this gap will narrow- spend on ad formats, including display, social, video and search will grow immensely, and programmatic ad-buying tools, including real-time bidding, will reshape mobile advertising. Hear from leading executives that are dealing with this shift in advertising on a daily basis.

Moderator
Marla Natoli
Director, Video and Mobile Product and Strategy, AOL Canada
Speakers
Nikki Hawke
Vice President Global Marketing, The Exchange Lab
Peter Vaz
VP, Director Channel Engagement, MacLaren McCann
Neil Sweeney
President & CEO, Juice Mobile
10:50am - 11:05am
Lower Concourse
Networking Break
Enjoy coffee and tea in the Lower Concourse and take the opportunity to network and refocus.
11:05am - 12:05pm
Cafe
Meeting Exchange
The renowned Face-to-Face meeting exchange provides nextMEDIA delegates with the opportunity to meet prospective partners or peers in the form of leading digital executives, producers, agencies and brands. Specifically designed to be 10 minute exchanges, the program has enabled countless one-on-one meetings and has led to some amazing business deals! In an ecosystem that thrives on connections, great digital content and expertise, connect with people, ideas and events that are of professional interest and maximize efficiencies! Book your exclusive meeting today via CONNECT.
Participants
Martin Cowgill
Director, Global Partnerships, Yahoo!
Fergus Heywood
Executive Producer, Video Content & Platforms, CBC
Michael Joffe
Brand Activation Lead, Google
Natalie Paul
Executive In Charge of Interactive, Kids’ CBC
Rick Matthews
Managing Director, Canada, Kin Community
Deirdre Molloy
Director, Digital Marketing & Partnerships, MLSE
Jonathan Carrigan
Senior Director, Business Intelligence and Platforms, Maple Leaf Sports and Entertainment
Gary Yentin
CEO and Founder, App-Promo
James Huyler
Brand Strategy Manager, BuzzFeed Canada
Justin Bastedo
Brand Strategy Manager , BuzzFeed
Laurent Guérin
Chief Content Officer, TFO
Suzanne Lacey
Acting Manager, Bell Fund
11:05am - 11:35am
Auditorium
The Business of Virtual Reality: An Emmy Award Winning Case Study
The Emmy Award Winning Sleepy Hollow Virtual Reality Experience is a powerful and engaging extension to FOX Television’s hit show. Using the Oculus Rift VR technology combined with a 3D shoot, top quality CGI graphics, 360º sound, and a compelling story, Secret Location transported users to the world of Sleepy Hollow, giving them a truly unique and memorable live experience. Join the leaders behind this Digi Award winning extension and hear how they used this challenge to leverage their range of resources to create a layered user experience.
Speakers
CJ Hervey
Executive Producer, Secret Location
Stefan Grambart
Creative Director, Secret Location
Josh Manricks
Associate Technical Director, Secret Location
11:35am - 12:05pm
Auditorium
Gaming Futures
The world of video games is evolving rapidly. Game creators and players have a vast number of platforms to choose from, each with their own pros, cons and inherent influence on a game’s content and business model. This gives game creators the potential to make great branded content when done in a way that’s engaging to the target audience. In this session, we’ll look at where games are today and where they’re headed.

How is alternate and virtual reality changing the gaming space?
What else is new and innovative at the intersection of games and branded content?
What business models exist for creating branded gaming content?
How do brands and marketers find game companies to collaborate with?
How do you select the platform that will work best for your audience?
Moderator
Vikas Gupta
CEO, Big Blue Bubble
Speakers
Tom Frencel
CEO, Little Guy Games
Maxime Beland
Creative Director and Studio Creative Advisor, Ubisoft Toronto
Tracey Jennings
Partner, GTA Technology and Communications Leader, PricewaterhouseCoopers LLP
12:05pm - 12:25pm
Auditorium
The Art of YouTubing
Before the glitz and glamour of today’s social media stardom, shy and reserved artists took to creating online videos as a means of artistic escape and a tight-knit YouTube community was born. While the platform proved to be a major monetization success; allowing creators to partner with brands and even star in their own TV shows; for many, YouTube is a home rather than a jumping off point. Focusing on storytelling and quality content, using high tech equipment, sets and scripts, YouTube creators have become filmmakers in their own right. Join YouTuber Corey Vidal for this exclusive show and tell, as he takes us through the art behind YouTubing.

How has YouTube evolved since its early days?
How can the industry see YouTube as a permanent fixture rather than a jumping off platform for other ventures?
What opportunities are there for Broadcasters to work with YouTube creators?

Speaker
Corey Vidal
Creative Director, Buffer Festival
12:25pm - 1:25pm
Lower Concourse
Networking Lunch
Enjoy a catered lunch in the Lower Concourse and take the opportunity to network with peers and potential partners.
1:25pm - 1:45pm
Auditorium
Occupied VR Hologram Presentation
Speaker
J. Lee Williams
CEO, Occupied VR
1:45pm - 2:35pm
Auditorium
Lessons From Today’s Top Digital Broadcasters
If there is one group that has to move quickly to embrace the ever-changing content landscape, it’s broadcasters. In this session, we will hear from the top digital leaders from the country’s biggest media organizations to learn how they’re adapting to new audiences online. From developing new business models to working with celebrated influencers, these panelists are leading their organizations in disruptive new directions.

What new digital business models are emerging in the broadcast industry?
How has the role of brands changed in your content creation business?
What have you learned while executing on your top digital initiative this past year?
How do you develop for increasingly mobile audiences and second screen viewing habits?
How do you plan to create influential content in 2016?

Moderator
Amber Mac
Executive Producer & Host: nextMEDIA;, President: Konnekt Digital Engagement & AmberMac Media, Inc.
Speakers
Richard Kanee
Head of Digital, CBC
Justin Stockman
Vice-President, Business and Channel Strategy, Bell Media
Pary Bell
Vice President, Digital Media:, Rogers Media, Sportsnet & NHL
Laurent Guérin
Chief Content Officer, TFO
2:35pm - 2:45pm
Auditorium
Much Digital Studios Announcement
As part of the new Much.com, Much Digital Studios is the next evolution of Bell Media’s Much brand. It is the latest way Much is connecting with Canadian and international youth, celebrating the diversity, creativity, and irreverence of their fans by keeping them at the centre of the brand. Join Justin Stockman, Vice-President, Business and Channel Strategy, Bell Media, and nextMEDIA’s Executive Producer and Host, Amber Mac, for a short discussion about the next steps for the expanding multi-channel network, and be one of the first to learn who the next wave of Much Digital Studios Creator are.
Speakers
Justin Stockman
Vice-President, Business and Channel Strategy, Bell Media
Amber Mac
President, Konnekt Digital Engagement
2:45pm - 3:15pm
Auditorium
Closing Keynote: Mitch Joel, President, Mirum
Algorhythm – The Future of Brands

We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. Algorhythm is your compass.

Was Snapchat smart to spurn a $3 billion bid by Facebook?
If the sharing economy is the future, what are brands supposed to sell?
Is your brand ready for “the age of efficiency”?
What is the impact of the impermanent internet on your business?
Is the next digital consumer actually the quantified consumer?

Keynote
Mitch Joel
President, Mirum
6:00pm - 7:00pm
Foyer
Digi Awards Registration
Sign in and join the crowd, the party’s just getting starting!
6:00pm - 7:00pm
Atrium
Digi Awards Reception
Join us as we kick off the evening’s celebrations at the 2015 Digi Awards Reception. Mingle with nominees, presenters and guests over cocktails as we prepare for the hottest digital media awards show of the year. Don’t forget to take a walk down the purple carpet to meet our host Brigitte Troung!
Host
Brigitte Truong
Host of The Watchlist, Channel Zero Inc, /Content Creator
7:00pm - 8:30pm
Auditorium
Digi Awards
Cap nextMEDIA off with the biggest digital celebration there is: The Digi Awards! Join us as we recognize all the finalists from over 11 categories in digital content and marketing and honour those who have made great contributions to the industry. Find out who will take home a Digi Award trophy and be considered amongst the best in their field!
Hosts
Drew Scott
Host/Producer, Scott Brothers Entertainment
Jonathan Scott
Partner, Executive Producer, Scott Brothers Entertainment
Award Presenters
Sangita Patel
Entertainment Reporter, Entertainment Tonight Canada
Lucas Cochran
Tech Host, Daily Planet
Ajay Fry
Much Digital Studios Creator, Bell Media
Godfrey Mangwiza
Cast, Big Brother Canada 3
Amber Mac
President, Konnekt Digital Engagement
Ramona Pringle
Producer/Director, Ramona Pringle Productions
Stewart Reynolds
Brittlestar, Brittlestar
Gregor Reynolds
Creator/Actor, Vine
Natasha Negovanlis
Actor, Carmilla
Suki
Host, YTV
Amber J Lawson
CEO, Comedy Gives Back , Executive Producer Content Industry Connect LA & Banff World Media Festival
Elena Juatco
Actor, Open Heart
Elise Bauman
Actor, Carmilla
Tori Anderson
Actor, Open Heart
Lowell Schrieder
Director, Marketing & Communications, Comweb Corp./William F. White International Inc.
Martha Ladly
Professor, OCAD University, OCAD University
Andra Sheffer
CEO, Independent Production Fund/ Cogeco Fund
Suzanne Lacey
Acting Manager, Bell Fund
Maurie Sherman
Senior Producer & Reporter, The Roz & Mocha Show, Kiss 92.5
Following two exciting days at nextMEDIA, the winners of the 2015 Digi Awards were announced at a ceremony hosted by Jonathan and Drew Scott, who is also the recipient of this year’s Award of Excellence. With 50 finalists this year, the Digi Awards featured a diverse roster of some of the biggest and most prolific brands and entertainment properties.

A huge thanks go out to our jurors, our presenters and all our guests who came from far and wide to attend the ceremony.

And the 2015 Digi Awards Winners are:

Branded Content

Carmilla

By Smokebomb Entertainment

In association with U by Kotex

Digital Series Fiction

Convos With My Two-Year-Old

By CocoMilk Productions

Digital Series Nonfiction

Do Not Track

By Upian, Arte France, National Film Board of Canada, and BR

In association with Akufen and with assistance from Radio-Canada and RTS

Gaming

Apotheon

By Alientrap

Interactive Content – Fiction

Murdoch Mysteries: The Infernal Device

By CBC

In association with Shaftesbury/Smokebomb

Interactive Content – Kids

Open Heart: Unlocked!

By marblemedia

In association with Epitome Pictures, YTV, and TeenNick

Interactive Content – Nonfiction

Murdered and Missing Indigenous Women

By CBC News

Mobile Entertainment

The Incredible Tales of Weirdwood Manor

By All Play, No Work

In association with Canada Media Fund and the Canadian Film Centre

Mobile Utilities

Sportsnet Apps – iOS & Android

By Playground Inc.

In association with Rogers Media Inc.

Multi-Channel Communications

MTV VMAs

By Jam3

In association with MTV

Video Marketing and Advertising

Aequitas NEO Exchange – Price Change

By TOUCHPOINT Films

In association with Zulu Alpha Kilo

Graduate of the Year

Marie-Esperence Cerda, Ryerson University

YouTube Personality of the Year

Jasmeet Singh aka Jus Reign

Vine Personality of the Year

Stewart Reynolds aka Brittlestar

Instagram Personality of the Year

Helen Van Winkle aka Baddiewinkle

Digital Startup of the Year

Brainsights

Company of the Year

Buzzfeed

Award of Excellence

Drew and Jonathan Scott

Category: Business Events
Start Date: 2015-11-09
End Date: 2015-11-10
Venue: Mars Discovery District Toronto Ontario Canada

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