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Perrier Introduces Limited-Edition Bottles Featuring the Art of Andy Warhol

“Celebrating 150 years with Warhol’s belief that “Pop Art is for everyone.”

“Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that it will pay tribute to the late Andy Warhol with a series of limited-edition Perrier Sparkling Water bottles inspired by the legendary pop artist in celebration of Perrier’s 150th anniversary. 

In the 1983, Warhol created over 40 works featuring the iconic Perrier bottles in a vibrant colour palette that have been replicated on specially-designed Perrier bottles available nationally.  The Perrier screen prints are representative of the Pop Art movement and the artist’s fascination with depicting everyday consumer products in unconventional ways.

“Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together,” explained Jennifer Semley Robert, Marketing Manager, Premium Brands, Nestlé Waters Canada. “Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”

Perrier is launching the exclusive Warhol packaging on its most popular formats in Canada including the 750mL glass and the 1L and 500mL plastic bottles. The plastic bottle format experienced a growth rate of 15 per cent this year aligning with the busy on-the-go schedules of Perrier’s target consumer, the Social Trendsetter.

“The Andy Warhol Foundation is delighted to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983,” said Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts.”

“About The Andy Warhol Foundation for the Visual Arts

As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently. Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants. The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. For more information please visit http://www.warholfoundation.org.”
[newsrelease]

Category: Arts
Start Date: 2013-09-04
End Date: 2013-09-04
Venue: SOHO Toronto

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