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Frocktail Party

The Fourth Annual Frocktail Party—-Charity Has Never Looked So Good

On November 14, 2012, the Frocktail Party returned for a fourth year to raise funds for the Juvenile Diabetes Research Foundation. Since its inception, this one-of-a-kind annual event raised a grand total of $105,000 through its unique combination of classy cocktail party and silent clothing/accessories auction. This year’s event generated $55,000, a new record compared to last year’s total of $30,000.
The Frocktail party was held at The Arcadian Loft, rather than its usual venue, The Burroughs Building. Located inside the Simpson Tower on the eighth floor—-steps away from the Eaton Centre—-the Arcadian Loft provided plenty of space for the 600 guests to move comfortably among the bidding stations, racks of clothing, lounge areas, and dance floor. Present at this year’s party was a manicure bar courtesy of O.P.I., a hair styling station from Got2b, and free shoe shines from John Allan’s Club. There was also a sleek and luxurious swag room, surrounded by many cosmetic goodies such as O.P.I. nail polish, gift cards, copies of this month’s Flare magazine, and hair products.
Some of Toronto’s fashion designers and fashion-forward retailers such as The Bay and French Connection generously donated all of the auction items to the party. The socialite Suzanne Rogers donated pieces of her wardrobe to the cause, including a stunning Marchesa gown that became the best selling dress of the night. The famous fashion label, Greta Constantine, donated a pistachio green jersey dress, which created quite the buzz for its minimal tailoring and astonishing bright green colour that would look good on virtually any figure. Accessories were also up for bidding that night since no outfit is complete without these little but equally important touches. These accessories included a pair of high-heeled boots and booties from Greta Constantine and a platinum and diamond snowflake necklace from Birks. The hot items that sparked bidding wars included a custom suit from Garrison Bespoke, a Smythe blazer donated by eLuxe, and two round trip tickets on Porter Airlines.

Other highlights of the night were the two $40 and $80 Steals and Deals racks of designer dresses that guests could buy right on the spot. There was also a chocolate station, sponsored by Purdy’s chocolates, who offered a selection of sugar and sugar-free chocolates to guests. The restaurant Oliver and Bonacini provided the catering while Iceberg Vodka, Peroni, and wines from Durbanville Hills provided the featured drinks for the evening. The music was provided by the DJ duo, The Diego Brothers, whose eclectic selection of classic R&B, funk, and top 40 hits kept the crowd dancing and reveling until their stilettos and dress shoes couldn’t take anymore.

The Fourth Annual Frocktail Party was, once again, a complete success! It was a fun and stylish event where even though the guests left with new clothes and goodies, the real winner was the Juvenile Diabetes Research Foundation for raising awareness of Type 1 Diabetes and its search for a cure of this disease.
© 2012 Article by Aleka Allen , Photographs by G.C. Eyre

Category: Charity Events
Start Date: 2012-11-14
End Date: 2012-11-14
Venue: Arcadian CourtToronto Ontario Canada

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