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Advertising Week
Toronto
January 25 to 29, 2010
Photographs and Article by G.C. Eyre © 2010 All Rights Reserved
The Institute of Communication Agencies ("ICA") held Advertising Week from January 25–29, 2010 in six of Canada's creative hubs; namely, Toronto, Montreal, Halifax, Vancouver, Edmonton and Calgary. It was founded to profile the accomplishments of the Canadian advertising industry while providing leadership to facilitate ongoing success. According to the ICA, this industry contributes over $20 Billion annually to the Canadian economy. Advertising Week's 2010 Chair was Claude Carrier of Bos.
According to ICA, "Advertising Week in Canada is part of a global initiative to celebrate the advertising and marketing communications industry. The event brings together Canadian industry professionals in the largest gathering of advertising, media and communication leaders in the country." For more information about advertising week, click on this page for its web site.
Marketing Week (Toronto) 2010 consisted of many panels and lectures about advertising and marketing, the Marketing Hall of Legends, the ICA Cocktail Party, the Next Generation Concert featuring USS, the CASSIES, and the Ad Ball – A Fashion Fetish. In the panels and lectures, the effect of the Internet on this industry was a dominant theme.
The Yahoo! Canada presentation entitled - "Clicking With The Human Mind: Creating Online Experiences And Ads That Emotionally Engage Customers" had the following speakers:
Ron Rogowski - Principal Analyst, Forrester Research,
Dr. Jill Strawbridge - Director, User Experience Research, Yahoo! and
Mitch Spolan - Vice President, North American Field Sales, Yahoo!
TorontoArtsandEvents enjoyed Dr. Strawbridge's detailed presentation about her new research:
"Gain a complete picture of what really drives a consumers’ attention, interest and emotional engagement with online display ads - by tapping into Yahoo!’s insights on subconscious reactions to ads, using brain wave (EEG) measurement, skin response testing and eye tracking response measures. In this session, Jill Strawbridge, PhD, described new research on what makes some online ads perform better than others, especially if an advertisers’ goal is memory retention." TorontoArtsandEvents found the other two presentations to be like commercials.
Arianna Huffington, of the Huffington Post, discussed the latest online media trends — such as how media companies are turning content promiscuity into profits and revealed her thoughts of a hybrid future where traditional media and new media merge. Hers was an interesting presentation.
The sixth annual Marketing Hall of Legends Gala was held January 25, 2009 at the Four Seasons Hotel and honoured influential figures in the marketing industry.
ICA held the CASSIES on January 28, 2010 at the Arcadian Court with an opening cocktail reception, followed by the awards show and dinner, and an after-show reception. According to ICA, these awards are based on business effectiveness. Its mandate is: "To prove by rigorous case study that advertising is a prudent commercial investment—not a cost—that pays out against measurable criteria, in a wide variety of circumstances. Furthermore, to publish winning case histories, thereby raising the standards of marketing and advertising best practice. The case will be a joint-submission from advertiser and agency, and the prestige of winning will go to the entire client-agency team." For more information, please visit the CASSIES web site at www.cassies.ca
Panels and Lectures
Marketing Hall of Legends 6th Annual Gala
January 25, 2010 at the Four Seasons in Toronto
The 2010 Hall of Legends Inductees Are:
VISIONARIES
BUILDERS
ENABLERS
MENTOR
CASSIES
Ad Ball – A Fashion Fetish
The Ad Women of Toronto hosted the first annual Ad Ball on January 29, 2010 at the Fermenting Centre in Toronto, Ontario, Canada. It was hosted by Jeanne Beker in support of: Dress for Success and Ad Women of Toronto Mentorship Program. Ad Ball brought together many of Canada’s advertising leaders for a saucy celebration of creativity and communications. Guests were treated to an evening that included a designer fashion show, delectable eats and treats, fabulous cocktails and drinks and the live music of Anjulie. Although there was plenty of dance music, the guests were too cool to partake. Guests did participate in large numbers in the fetish dress up and photo! The crowd reacted positively with the male members of the advertising community who modeled clothes as part of the fashion show, making this a great event for a worthy cause.
ABOUT THE ICA
"The Institute of Communication Agencies represents Canada's communications and advertising agencies. ICA's member agencies and subsidiaries account for over 75% of all national advertising in Canada. ICA promotes the value, importance and contribution that advertising makes to the Canadian business community and broadly to the lives of all Canadians. It serves as a source of information, advice and training for Canada's communication and advertising industry, whose economic impact is worth $20 billion+ annually."[advertisingweek.ca]
The 2nd annual Advertising Week contained many fine events and the lectures were interesting. So if you didn't go this year, you must go next year - check back here for details!
